The steady growth of LinkedIn since 2013 is remarkable. LinkedIn has gone through many major changes and has come a long way to become the number professional network in the industry. For any digital marketing company in Oklahoma, LinkedIn is a great platform to spread awareness and generate revenue for their clients.
If you are using LinkedIn just to post jobs, you might not be aware of the platform’s true potential. An effective LinkedIn marketing strategy can generate higher engagement for your company.
DEFINE YOUR OBJECTIVE
To create an impressive LinkedIn marketing strategy, first define your objective. Merely creating an account on LinkedIn is not going to get you thousands of customers. Do you want to build brand awareness or get new clients? Once that’s determined, set milestones to help you to track your results.
KNOW YOUR TARGET
From a database of 300 million members and counting, who exactly do you want to reach? Based on interests, job, or demographic, identify who would most value becoming aware of your brand. Engage with people who have already shown interest in your service or product.
CONTENT – THE GAME CHANGER
Good content is no longer gravy, it has become the meat and potatoes of a good web marketing strategy. Interesting content can make a person stick to your page for a long time or even return again and again. Discuss topics relevant to your audience; solutions to problems they are trying to solve; and how you can offer such solutions. Content will always remain the major player in any promotional activity, therefore, be very particular about what you are writing.
CREATE A PUBLISHING STRATEGY
Publishing regularly is important, but over-publishing content can be dangerous. Sure, some brands publish 100 or more posts a month on LinkedIn. Don’t try to compete with them. It is more about the quality than quantity. Start off with 20 posts per month – that’s one per business day – and once you establish your audience, gradually increase the number and variety of posts.
THE VISUAL IMPACT
Great content is amplified by a visually appealing image. The image itself should be relevant to the content, but not overly literal. Something that connects with readers works best. For example, if you’re a CPA looking for clients, a good choice would be an image of someone frustrated with paperwork!
No matter how big or small your business is, branding and growing your web footprint has become a necessity. If you are looking for great LinkedIn promotional strategies for your business, try talking to a local digital marketing company in Oklahoma.
