Boosting visibility on social media is important for any business, but Facebook is not the only game in town. Both consultants and in-house marketers are finding Pinterest to be a powerful marketing platform for their businesses.
Include a Price Tag
Any business using digital marketing in the Oklahoma City area would tell you that adding a price tag to their Pinterest posts makes a big difference in their conversion rate. Think of how prices work on a restaurant menu. When there’s no price, what does that usually mean? It’s expensive. Displaying a price appeals to a wider range of buyers as well as increased traffic.
Pins for Links
To get more traffic to your website, publish blog posts and then pin the images of the blog to Pinterest. Share pins on Facebook, Twitter, and Google+. This is a great way to use one marketing strategy – blogging – in several more ways and generate extra, relevant traffic.
Include Pins in your Newsletters
Take a screenshot of your pin and include it in the newsletter you send out to customers. If possible, link the image to the original pin or to the product page.
Use Group Boards
If you are expecting re-pins, using group boards will help you get more traffic as well. Be sure to choose the right category for your pin if you really want to get re-pins and relevant traffic from the platform.
Sell Yourself
What does your audience care about? What would attract their attention? Build rapport with your audience over your hobbies, your uses for your products, things you’re doing in the community and more.
Use Blog Boards
With a blog board, you open up the space to upload all your posts. Followers will be able to see new blogs that you pin on the homepage. Name the board carefully. Always remember to use a relevant keyword for SEO.
Keep an Eye on Your Competition
As every marketer knows, it pays to keep tabs on your competitors’ marketing strategies. Track the pins that your competitors are pinning and set alerts as well to know when your competitor uploads something.
These tips will surely help you get more traffic, re-pins, and sales. Talk to a consultant with social media expertise for more information and a strategy for your business!
