A website becomes successful not because it is advertised properly by the marketers, but because it supports effective lead generation by offering something “more” to users. Your website will highlight your company and the products offered. However, the market is full of products similar to yours. It is when you offer the “extra” bit that helps you edge past the competition.
Five Lead Generation Technique
Today, we will be discussing five lead generation techniques that will turn your website business into a profitable one.
Make sure that “your call to action” is natural and not forced
How you place your “call to action” can have a serious impact on lead generation for your business; but few marketers emphasize it enough. When you include your call to action, it should appear in the normal flow of the content. Place it in an area where it is easily visible. As per an eye tracking survey, web users follow an “F” shaped pattern when they check out a page. Hence, place all the important information like the company name, logo and contact details on the left side of the page. The rest of the information should proceed accordingly before you insert the CTA.
Make use of “pop up and slide in” forms in the correct way to get results on Lead Generation
The use of pop up and slides have increased over the years. Make sure that the pop up slides are informative and share interesting snippets with the buyers. Most of the users don’t click on the pop up slides if they fail to give information relevant to the content. Don’t forget to mention your company name and website link on the pop ups.
Anchor texts in old posts increase your company website’s online visibility
Want to market your old content again? Anchor texts are a great way to do so. Just go to the old post, add a pop up slide with links to the new content and vice versa. In a single step, you will be able to market both old and new content in one go.
Create awareness about the launch of a new product
Whenever you launch a new product make sure that you support it with relevant posts, press releases and other information. Create as much awareness as possible. There is no such thing as fixed marketing. You can market your product in any which way possible.
Social media to the rescue
No matter what you do, don’t forget the power of the social media. Facebook, Twitter, Pinterest and Instagram are important tools at your disposal. Make the most of their unprecedented reach to send visitors to your website or capture page; even run a few paid ads in front of a targeted audience.
