When it comes to customer acquisition vs retention costs, companies should focus more on the later than on the former. Research shows that retaining old customers is five times more cost effective than acquiring new ones. However, companies are failing to make the most out of it as they are still spending more on customer acquisition. Here you will find out the different channels used for customer acquisition and retention as well as some effective digital marketing tactics for customer retention.

Go through this infographic to know more about customer acquisition vs retention costs.