A year has gone by and it is again time for the Christmas frenzy. Many businesses primarily capitalize on the major festive seasons of the year, and digital marketing during Christmas is definitely among their strategies. To make your SEO strategies a hit and to enjoy the expected benefits from them, you have to plan according to SEO tips. Moreover, you only have 12 months before the next Christmas season, and there is a lot to get done for your SEO and digital marketing tactics. But, as you know, SEO is a fast-moving business technology and thus keeps changing every year. If you don’t keep up with it, your strategies might fall short.
SO, HERE ARE A FEW USEFUL TIPS ON BUSINESS OPTIMIZATION VIA SEO THIS CHRISTMAS:
Descriptions Are a Must!
Well, it’s true that descriptions don’t directly impact SEO rankings, but they do have an effect on click-throughs. Your meta description should be a reliable description highlighting your business’s unique selling proposition (USP). Christmas is a time when people are suckers for exciting deals. So, make sure your special discounts or free-delivery offers are mentioned in the edited meta description. This for sure will bring traffic to your site and help you get better SEO rankings.
Keyword Creativity
In the past few years, the relationship between Google and keywords has become even more complex, but that shouldn’t lead you to assume that keywords are not relevant. SEO results are heavily dependent on the correct use of keywords. However, good quality content is also essential. If you use Google AdWords, you will easily find keywords, and as you place them creatively, Google will find you.
Voice Search Optimization
In digital marketing, the use of voice search is becoming a key weapon to win over the competition. Take Amazon’s Echo, for example, it has taken developed markets by a whirlwind. This mechanism is reaching its heights with increasing advancement in mobile technology. In the SEO race up to this year’s Christmas, it is wise to add the creativity of a voice search feature to your business site.
A Cross-channel Strategy
People use multiple devices and social media platforms every day. So, having a fool-proof cross-channel marketing strategy will help you target your prospects everywhere, i.e., promoting your brand consistently across all platforms. The prospects’ actions on these platforms also require timely monitoring to ensure correct targeting.
Bank on Google Search Trends
Being trendy and up-to-date is something that never fails to catch the eye, especially during Christmas. Specific festive seasons demand unique search keywords and terms. No one will want the same old bore. Google trends can help you get through the Christmas digital marketing campaign. Let your customers feel that you know exactly what they are looking for, by following what they are talking about and implementing your findings in your business.
Google Answer Box
Gaining scores on Google Answer Box can be very profitable for your business Your site will become more visible when you secure Google’s Featured Snippets as a result of customer trust. You need to categorize all the questions asked about the goods and services you’re selling and likewise build content that can answer them. Receiving higher click-through rates is exactly what you need for your business this Christmas.
Explain your data through Schema Markup
Using this takes you beyond telling search engines what your data is. Instead, schema markups on business sites help explain the meaning of the data and also give better information on search engine results pages (SERPs). It is important to stand out amidst all the competition in Christmas digital marketing strategies, and schema markup is exactly the tool that will help you emerge as a champion when combined with quality content and keyword research.
AMPs Ensure Fast Loading
Accelerated mobile pages are better than the general mobile-browsing optimized sites. Knowing that more people today spend time scrolling through their phone screens, it is vital to add this to your strategies for digital marketing during Christmas. These SEO Tips can enhance customer experience with a shorter loading duration.
Tune into Google Analytics to Update Old Content
Past Christmas Google Analytics can help you improve your content by showing you the gaps that need to be filled this year.
Sort the Google My Business Profile
Give users the scope of coming across more and more information about your company by building a company profile on Google My Business. It works wonders for guides, products, events, etc. You must also sort your local SEO strategy during Christmas, and this again is where Google My Business can help.
