Customer Reviews is a vital part in this age of information. From esoteric data to trending videos, virtually every morsel of human knowledge is just a click or a tap away, almost anywhere we go. However, as access to information grows, our ability to trust what we read wanes. The Trust Barometer of 2017 has reported a sudden drop in trust toward business, non-profits and government alike. Perhaps we are becoming too accustomed to seeing weekly scandals and evidence of corruption not to be skeptical.

Skepticism is one way to put it, but this trend also signals healthy caution. Web-savvy consumers make purchase decisions with due care, having reviews, specs, comparisons and more at their fingertips – and no pushy sales people following them around a store. Like a personal recommendation, reviews offer social proof – a peer sharing his or her experience. Given the effectiveness of the consumer review, digital marketing companies have been encouraging their clients to collect reviews to be spread far and wide to promote their products or services.

Online reviews offer something of a substitute for getting to see, hold, and possibly try a product before buying it. Today, more and more people are turning to e-commerce websites for even routine shopping. What better way to get a feel for a product a thousand miles away than by deferring to someone just like you who has actually taken the leap and ordered it?

With time, reviews have become the single most important factor influencing an online purchase. An online study revealed that more than 90% of consumers read reviews before making any buying decision. From jewelry to electronics to clothes, everything on the shopping list needs to pass the review test before the actual the order button is clicked.

Here’s how you can boost your orders by making the most of the real customer reviews.

Increased Visibility

If your product cannot be seen, people will not be able to purchase it, no matter how good it is. Online reviews play a big role in increasing the visibility of the products on search engines. It is very common for search queries to include “reviews” with the name of the product in question. Digital marketing surveys have found that product listings or pages that include reviews are more likely to have higher ranks in search results.

Search engines have an amazing way of turning into the buzz around town. It’s not just about what a manufacturer, retailer or marketer says about a product; search engines can gather intel from any and every source, including the written opinions of other consumers. Customer reviews are simply too important not to be included in the search engine criteria. At the very least, reviews mean more window shoppers for your e-commerce store.

Snippets that Work

Google snippet is an important digital marketing tool. Snippets help search engines get a proper view of the information that is published on the web page.

Google Seller Rating

For any product that is selling online, the Google Seller Rating plays a great role. This seller rating is gathered from different sources. Depending on the seller rating, Google helps people make their selection about the businesses or products they seek. To acquire the seller rating, it is important for the product to have at least 150 authentic customer ratings.

Increased Conversation Rate

Reviews can be used as the measurable impact for the businesses or the products that are struggling to generate an ROI. It has been noticed worldwide that buyers go through the reviews or the comments made by other users before buying anything. This influence of authentic reviews can be used to increase website visits and purchases of a particular product.

Conclusion

It is true that reviews play a great role in digital marketing strategy. However, one needs to remember that the reviews should be clearly about the product or service in question and reflect the authentic experience of a real customer. Consumers won’t be taken for fools with fake reviews, so don’t risk trashing your reputation giving false feedback. Real reviews keep good customers coming!